Michelle Lansford

Channel Partnership Director at SOFTRAX - The #1 revenue management software

Michelle Lansford is an accomplished professional with extensive experience in sales and business development across various sectors, particularly in healthcare and technology. Currently serving as Channel Partnership Director at SOFTRAX since February 2025, Michelle previously excelled as an Enterprise Account Executive at Zuora, earning recognition on the President's Club FY24. Prior roles include Regional Director of Sales and Market Development Manager at Qventus, Inc., and VP of Business Development at Glenridge Health, showcasing expertise in optimizing healthcare solutions and network management. Earlier career achievements include senior sales roles at Eliza Corporation and MCG, as well as a sales executive position at Truven Health Analytics. Michelle commenced the career in the financial sector with Fannie Mae as a Client Specialist. Educational credentials include a B.A. in Business Administration from Benedictine College and an Associate's degree in Graphic Design from The Art Institutes.

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