Josef Schalumov

Josef Schalumov is an accomplished executive with a robust background in the creator economy and influencer marketing. Currently serving as the Founder and Chief Executive Officer of softstory media since February 2023, Josef leads initiatives that prioritize brand-first, results-first, and creativity-first strategies. Prior to this role, Josef held the position of Chief Marketing Officer at a Stealth Startup from April 2021 to February 2023 and worked as a Campaign Manager at Audiencly, an influencer marketing agency in Düsseldorf, Germany, where responsibilities included strategizing and executing influencer campaigns for gaming and direct-to-consumer brands from November 2019 to April 2021.