Liliana Rocha

Liliana Rocha is a seasoned marketing professional with extensive experience in global demand generation and B2B strategies across multiple industries, including Industrial Manufacturing, Automotive, Natural Resources, Healthcare, and Insurance. Currently serving as the Global Marketing Manager at Softtek since December 2020, Liliana focuses on niche events, industry campaigns, account-based marketing, and digital advertisement. Previous roles include Pricing Leader at Weston Tools, Marketing and Operations Manager at Ziggy, and various marketing positions at Grainger and Vitro, where key contributions included launching loyalty programs and developing promotional plans. Liliana holds an MBA in Marketing from Universidad Tecmilenio and a degree in International Business from Universidad Autónoma de Nuevo León.