Softwood
Mian Hassan Mustafa is an experienced marketing and sales professional currently serving as Assistant Manager at Softwood since June 2022. Responsibilities encompass designing and implementing export strategies for the European market and coordinating with suppliers and customers for seamless execution of export orders. Previous roles include Treasurer for the LUMS Arts Society, where Mian developed strategy and managed sponsorship deals, and Director of External Relations and Promotions at the Riayat LUMS Chapter, focusing on relationship management. Mian has also worked as a Teaching Assistant at Lahore University of Management Sciences, supervising students and providing academic support, as well as a Customer Service Intern at Pakistan Oxygen Limited, conducting customer satisfaction projects. An early role as Assistant Director of Marketing for Sports at LUMS involved preparing marketing proposals and negotiating sponsorship deals. Mian holds a Bachelor of Science in Management Science from the Lahore University of Management Sciences, completed in 2022.
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Softwood
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The idea for Softwood was initiated with a view to come up with work practices that are different, innovative and create value for all the stakeholders. We offer the ultimate solution for sourcing superb quality textiles from Pakistan. Leveraging supplier relationships built over last few years, Softwood has direct access to a large number of reliable suppliers. We turn your ideas into reality with our comprehensive product development capabilities - matching creativity with proven development experience. Our basal strength lies in our strong team with years of hands on experience across a wide spectrum of the textile industry. This team of votive professionals is actively involved in sourcing quality textiles from Pakistan at best possible price. We are sure to provide unmatched service to create maximum value for our customers as well as suppliers. Innovation and perfection of the product are imperative to Softwood. The key strength of the company lies in the areas of product development, productions, coordination & communication.