Claudia Barrera

Claudia Barrera is a seasoned marketing professional with extensive experience in strategic brand management and product innovation across various companies. Currently serving as Senior Marketing Manager at Softys since October 2022, Claudia previously held significant roles such as Brand Operations Manager at Genomma Lab and Brand Manager for Women's Care at Grupo Familia. Notable achievements include leading comprehensive business strategies for women’s hygiene products, optimizing trade marketing initiatives at Nestlé, and overseeing brand strategy implementation throughout multiple product categories. Claudia holds an MBA from Pontificia Universidad Católica del Perú and further specialized in brand development at IAE Business School, complementing a foundational degree in Industrial Engineering from Universidad de Lima.