Marketing and Sales Team

The Marketing and Sales Team at Softys plays a crucial role in developing and promoting the company's iconic brands such as Elite®, Higienol®, and Babysec®. This team is responsible for crafting marketing strategies, driving sales growth, managing key accounts, performing market analysis, and spearheading digital and e-commerce initiatives. They ensure that Softys' products are accessible, meet consumer needs, and maintain a strong market presence across multiple Latin American countries. The team’s efforts are aligned with the company’s focus on innovation, sustainability, and enhancing the quality of life for their consumers.