Natasha Safronova

Director of Product Marketing at Sogolytics

Natasha Safronova has a diverse work experience, having worked in various industries since 2005. Natasha began their career as a Market Research Analyst at Ales Ltd. where they developed and implemented a multi-channel GTM for a new cosmetic brand. Natasha then moved on to Cosmetic-City Ltd. as a Brand Manager. In 2006, they became a Lead Economist at Raiffeisen Bank Aval. From 2009 to 2010, they worked as a Financial Support Associate at the Export-Import Bank of the United States. In 2010, they joined ATPCO as a Team Lead, Product Marketing Manager, and held various other roles in product marketing until 2021. Currently, they are the Director of Product Marketing at Sogolytics.

Natasha Safronova has a MS in Business Economics from Taras Shevchenko National University of Kyiv, which they obtained between 1999 and 2005. Natasha also holds certifications from Coursera for Negotiations Fundamentals obtained in April 2021, from Diggintravel for Airline Digital Retailing obtained in November 2020, and from AIPMM The Association of International Product Marketing and Management for AIPMM Member obtained in April 2013.

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Timeline

  • Director of Product Marketing

    April, 2021 - present