Fida al Balushi

Fida Al Balushi is a seasoned professional with extensive experience in contact center management and customer service, currently serving as the AVP & Head Contact Centre at Sohar International since July 2012. Responsibilities include planning and organizing contact center operations, improving service offerings, resource management, and enhancing customer satisfaction, while also contributing to the center's development as a cost-effective sales channel. Prior to this role, Fida held positions at Oman Telecommunication Company as Contact Center Supervisor and at National Bank of Oman as Internal Auditor and Call Center Supervisor. Fida holds an MBA from the University of Strathclyde Business School, along with diplomas in Computer Studies and Mechanical Engineering.