Soho House
Dobs Totev is a seasoned user experience professional with extensive experience in leading UX design and product strategy across various industries. Currently, Dobs serves as the User Experience Team Lead at Soho House & Co, focusing on enhancing member engagement through the design of an iOS app with social networking features. Additionally, Dobs holds roles as a Non-Executive Director at Oneforone, a community platform, and as a User Experience Lead at Toptal, delivering high-quality product design remotely. Prior experience includes positions at The Travel Corporation and Contiki Holidays, where Dobs led UX design initiatives for eCommerce platforms, alongside co-founding Townhouse Studio, which merges digital and physical design services. Dobs' educational background includes a Master's in Cyberpsychology and a Bachelor's in Business IT & Software Engineering.
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