Elsemiek Balm

Elsemiek Balm is a skilled digital marketing professional with extensive experience in optimizing online customer journeys and enhancing online sales. Currently serving as Digital Lead at Solar Nederland B.V. since September 2021, Elsemiek is responsible for planning and executing strategies that improve digital conversion rates and develop engaging content. Previously, Elsemiek held the same role at Solar Group and worked as a Product Content & Findability Specialist, focusing on online visibility and content enhancement. A background in e-commerce was established at Oilily World BV as Webshop Coordinator, and earlier roles included customer service and recruitment positions with Danone and Adecco. Elsemiek's educational credentials include a Post HBO in Recruitment Business Partner from Avans University and a Bachelor’s in Communication Management from HU University of Applied Sciences Utrecht.