Garrett Cassells

Sr. Digital Marketing - Data Analysis - Google Ads - Gas & Electric Lead Generation at NRG Energy

Garrett Cassells has a strong background in digital marketing and data analysis. GARRETT has experience in managing and optimizing paid digital advertising campaigns across various platforms, including Google Ads, Bing, Facebook, Instagram, and YouTube. Garrett has expertise in developing and executing paid marketing strategies, tracking campaign performance, and generating performance reports. GARRETT also has experience in demand generation, product launch management, and sales enablement. In addition, Garrett has worked in e-commerce performance marketing, managing SEO, PPC, and Google Shopping campaigns. GARRETT has successfully increased conversion rates and analyzed campaign performance using SA360 and Google Data Studio. Garrett's previous roles include working with major companies like NRG Energy, LinkedIn, The Home Depot, The Walt Disney Company, Bank of America, Thomson Reuters, and SEO By Nerds.

Garrett Cassells completed their Bachelor's degree in Business Administration and Management, General at Nova Southeastern University from 2002 to 2006. GARRETT has also obtained several certifications, including Advanced Google Ads from LinkedIn in 2024, Google Ads - Measurement Certification and Google Analytics Individual Qualification from Google in March 2023, and Advanced Facebook Advertising from LinkedIn in 2022. GARRETT also has certifications in various Google Analytics and Google Ads specialties.

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  • Sr. Digital Marketing - Data Analysis - Google Ads - Gas & Electric Lead Generation

    May, 2023 - present

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