Barbara Parmigiani

Barbara Parmigiani is a seasoned marketing professional with extensive experience in driving marketing strategies and communication initiatives across various sectors. Currently serving as the Regional Marketing Manager for Italy at Soldo since August 2022, Barbara is responsible for budgeting, digital campaigns, event organization, PR management, and collaboration with sales teams. Prior to this, Barbara held the position of Marketing Manager for Italy at Software AG, where responsibilities included demand generation and event management. Experience at Hewlett Packard Enterprise involved marketing program management with a focus on digital campaigns and alliance partnerships. An extensive tenure at IBM included various roles such as Event Marketing Manager and Storage Marketing Manager, overseeing large-scale events and integrated marketing plans. Barbara holds a Business Administration Degree with a marketing specialization from Università Bocconi and a diploma in Classical Studies from Liceo Ginnasio Statale B. Zucchi.