Sarah Rickaby McIm

Sarah Rickaby MCIM is an accomplished CRM and Marketing Automation Specialist at Solent University, with a career spanning over two decades in marketing and communications. Since October 2014, Sarah has led the implementation of MS Dynamics Customer Insights while overseeing marketing automation processes and CRM systems. Previous roles at Solent University include Senior Marketing Officer and various Marketing Officer positions, where Sarah effectively combined technical skills with creative content production to enhance digital communication strategies. Before joining Solent, Sarah served as a Marketing Officer at Bournemouth University, contributed as a freelance marketing professional for multiple institutions, and coordinated internal communications at British Telecom. Sarah holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and has a background in arts and marketing from reputable educational institutions.