SALÍCIA CAVALCANTI

SALÍCIA CAVALCANTI has been working in the marketing and communications field since 2007. SALÍCIA began their career at Editora do Brasil as a Communications Specialist, where they built digital educational projects and managed a budget for new projects. In 2011, they joined Editora Abril S/A as a Marketing Analyst, where they had basic experience with Corporate Governance and validated five portals focused on usabilities, airworthiness, layout, and contents. From 2012 to 2021, SALÍCIA worked at Estaf Equipamentos S/A, first as a Marketing Supervisor and then as a Marketing Manager. In 2021, they joined LendCare as a Marketing Program Specialist and is currently employed at Solink as a Marketing Program Lead, working closely and collaboratively with Marketing, Product, Sales, and Partner teams and planning and executing campaigns.

SALÍCIA CAVALCANTI's education history includes a Post Graduate Certificate from Centennial College in Marketing Research and Analytics (2020-2021), a High School Diploma from Centennial College in Business Administration and Management, General (2019-2020), a Post Graduate from Universidade Presbiteriana Mackenzie in Marketing and Integrated Communication (2009-2011), an English course from Vancouver English Center in Level 7 (2006-2007), and a Social Communication degree from Universidade Salgado de Oliveira in Journalism (2000-2004). In addition, SALÍCIA CAVALCANTI has obtained several certifications, including ABM Fundamentals: Orchestration from Triblio (a Foundry company) in 2023, Competitive Analysis and Keyword Research Test from Semrush in 2022, Consumer Behavior Trends: Meet the Postmodern Consumer from LinkedIn in 2021, Environics Analytics' ENVISION Software from Environics Analytics in 2020, Marketing Research and Analytics from SAS in 2020, SEO for Social Media from LinkedIn in 2020, Agile Portfolio and Program Management (ICP-PPM) from ICAgile in 2018, Google Analytics Advanced from Google Analytics for Business in 2021, Google Analytics for Beginners from Google Analytics for Business in 2021, Digital Marketing from HubSpot Academy in 2022, and HubSpot Marketing Software from HubSpot Academy in 2022.