Solitics
Anindya Shankar is a seasoned professional with extensive experience in sales, business development, and customer engagement, currently serving as General Manager for Europe at Solitics since November 2024, focusing on the banking and financial services sector. Previously, Anindya held significant roles, including Head of Sales and Business Development at ecolytiq, where responsibilities included global product commercialization strategy and managing growth teams. Anindya also served as Director of Sales for Strategic Accounts at Fractal Analytics, leading new business development for Fortune 500 clients. Earlier roles encompassed positions at iOPEX Technologies, The Writers Block, and Freudenberg Chemical Specialities, contributing to channel management, marketing, and content services. Anindya holds a PGDM in Strategy from the Indian Institute of Management Bangalore and a Bachelor's degree in Computer Engineering from Delhi University.
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Solitics
Solitics is a cutting edge data management & real-time marketing automation platform that enables B2C brands to create the most personal experience for their customers in real-time. By harnessing the power of their data, B2C brands can generate revenue uplifts of 15% and higher from increased conversion and retention, while substantially reducing development and IT costs Through Solitics’ unique data management technology layer, brands can now integrate all their data sources and marketing channels, no matter how much the data is distributed, in an effortless manner and with no customizations. The platform unifies the data across all the sources and makes the data available in real-time. Then through the Solitics’ Marketing Automation UI, brands can automate and manage their entire marketing & retention strategy from a single point, build real-time customer journeys & campaigns, all while responding personally and contextually to each customer within 1.8 seconds! Solitics was founded in 2013 by visionary data experts. Their goal was to transform and revolutionize the data management world and as a result – the ability to harness the power of the data in real-time. Hundreds of worldwide brands across multiple verticals have taken the next step in to the future and are engaging their customers in an innovative and personal way through Solitics.