Luana Bumachar

Luana Bumachar is an accomplished marketing executive with extensive experience in the beauty and consumer goods industries. Currently serving as Chief Marketing Officer at Solo Brands since February 2024, Bumachar previously held the same title at Beautycounter from September 2022 to February 2024, where the focus was on delivering high-performance, clean beauty products. Prior to that, Bumachar was the VP of Owned Brands and Innovation at Grove Collaborative, contributing to the company's transformation into a Certified B Corp and its IPO in 2022. Bumachar's career at Unilever spanned 18 years, where key roles included GM of eCommerce and Digital Marketing for Beauty & Personal Care in the US, as well as leadership in global brand innovation and marketing. Education includes a Bachelor of Arts in Journalism from Faculdade de Comunicacao Social - FAESA and various executive programs at prestigious institutions.