Jean - Pierre Baeyens

Jean-Pierre Baeyens is an accomplished professional with extensive experience in marketing and education. Currently serving as a Strategic Spicer at SPICE UP model since September 2017 and as a Non Executive Director at Pollet - Cleaning & Hygiene Solutions since May 2019, Jean-Pierre also holds significant academic roles at Solvay Brussels School of Economics and Management (SBS-EM) where responsibilities include Chairman Executive Education Solvay Vietnam, Academic Director for the Master in Marketing & Communication, and creator of the SOLVAY Fintech Marketing Hub. With prior roles as Professor and Chair of Marketing at Université libre de Bruxelles, Dean of Vietnam Master Programs, and Partner at Menagroup, Jean-Pierre's career spans over several decades. Educational qualifications include a Master of Business Administration from Harvard Business School and an Ingénieur Commercial from Solvay Brussels School.