Tatiana Guichard Reinafarje

Tatiana Guichard Reinafarje has held various roles in the business world since 2007. From 2007 to 2008, they worked at Colgate Palmolive as a Practicante de Ventas, providing support for the Selling Team of Indirect Trade and supervising and creating field work reports. Tatiana then moved to The Canyons Ski Resort as a Lead Cashier, supervising the development of activities and generating daily sales reports. From 2008 to 2013, they worked at Repsol YPF as an Analista de Seguimiento y Análisis UR Pacífico, obtaining and analyzing management information for the Regional Unit and supporting internal users in the use of electronic tools. From 2013 to 2014, they were a Socia Fundadora and CEO at LUKANA AUCTIONS S.R.L., an online commerce website offering a unique penny auction alternative to the Peruvian market. From 2014 to 2017, they were a Socia Fundadora of the Asociación de Emprendedores de Perú - ASEP. Finally, from 2017 to present, they have been the CEO and Founder of both Somos Moto and Auto Fintech Latam.

Tatiana Guichard Reinafarje received a Bachiller in Ingenieria Industrial from Universidad de Lima between 2003 and 2008.