Daniela Paz Diaz Veliz

Daniela Paz Diaz Veliz is a seasoned marketing professional with extensive experience in customer acquisition and digital growth strategies. Currently serving as Head of Acquisition at MACHBANK since December 2020, Daniela is responsible for the customer acquisition and activation strategy through multichannel campaigns and growth methodologies. Previous roles include Digital Growth MKT Specialist, Co-Founder of Fundación TECFEM, and Brand Manager Digital at Walmart Chile. Daniela's background also includes significant experience in channel integration and CRM project leadership at Cencosud Scotiabank, SEO and SEM management, and social media operations. Daniela holds a degree in Multimedia Production Engineering and is pursuing a Master's in Neuromarketing at Universitat Ramon Llull.