Miguel Joaquim

Digital Manager - Innovation Office at Sonae Sierra

Miguel Joaquim is a seasoned professional with extensive experience in digital marketing and business development, currently serving as a Digital Manager in the Innovation Office at Sonae Sierra since September 2011. In this role, Miguel drives innovation by identifying trends and opportunities to enhance the company's offerings. Previously, Miguel held the position of Digital Marketing Manager for approximately 40 shopping centers across multiple European countries and served as a Business Development Manager at Sonaecom, overseeing various strategic marketing initiatives, including the launch of Clix and the implementation of advanced telecommunications solutions. Earlier career roles include Product Manager at OSRAM, where responsibilities included managing the DULUX product line, and a Controller at SKF, focusing on financial and accounting control. Miguel's academic credentials encompass a Graduate degree in Economics from Universidade Nova de Lisboa and post-graduate qualifications in Marketing and Data for Business.

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