Adam Kaye

Adam Kaye serves as the Head of Global Sales for Sonata CX since April 2020, leading initiatives to enhance sales conversion and client retention while fostering key client relationships. Prior to this role, Adam was the Managing Director for Europe at GBW from October 2010 to April 2020, overseeing client-facing teams and shaping strategies for major global accounts. Adam's extensive background includes leadership positions at Arken POP, Momentum, Barrows, DisplayPlan, Tesco plc., and Marks and Spencer, demonstrating a strong track record in sales management, account direction, and operational oversight across diverse industries. Adam holds a BA(Hons) in Retailing and Marketing from The Manchester Metropolitan University.