Pranav Patel

Pranav Patel is a seasoned entrepreneur and executive with extensive experience in the hospitality and consumer services industries. As the Founder and CEO of Sonaya Group since August 2019, Patel has successfully established the largest Great Clips franchisee in New Mexico, expanding the portfolio to 15 locations. In addition, Patel co-founded TNJ Management in 2006, where the role of Senior Vice President of Operations focuses on innovative hotel management practices that enhance operational efficiency and revenue management. Also an investor and co-founder of Safely, Patel has contributed to providing security solutions in the vacation home rental market, recognized with the 2013 PhoCusWright Travel Innovation Summit Award. Previous roles include advisory positions at HelloShift, Inc. and co-founder and CEO of HotelUpgrade. Patel holds an MBA and a BBA in Marketing Management from the UNM Anderson School of Management.