Ruth Escobar

Ruth Escobar currently holds the position of Business Operations Regional at SONDA since August 2023, focusing on financial analysis and management to ensure operational outcomes and commercial goals for the Health Vertical in Chile, Colombia, and Brazil. Prior to this role, Ruth served as Marketing Manager at Flix Media Chile from July 2019 to July 2023, where responsibilities included designing and implementing marketing strategies for multi-platform advertising within the film industry. Ruth's earlier experience includes a senior pricing analyst role at LATAM Airlines, where market research and pricing strategies for North America, Mexico, and the Caribbean were key responsibilities. Ruth's foundational career began in marketing and design roles at El Diario de Hoy, TBWA El Salvador, Imprenta Full Color El Salvador, Comunicación Integrada, and OTEC Turismo Joven El Salvador. Academically, Ruth holds a Diplomado in Gestión Estratégica de Marketing Digital from Pontificia Universidad Católica de Chile and a degree in Comunicación Social from Escuela de Comunicación Monica Herrera, specializing in graphic design and marketing.