Sonex Health
Bjorn Larsen has a diverse work experience in the healthcare industry, spanning over 25 years. Bjorn started their career as a Sales Engineer at Osmonics in 1993. Later, Larsen joined STERIS Corporation as a Capital Sales Representative and Sales Representative and Marketing Manager. During their tenure there, they implemented a modular system approach that significantly increased annual revenues.
In 2001, Larsen joined Boston Scientific Corporation as a Product Manager for the Balloon Catheter Franchise. Over the years, they held various marketing roles, including Sr. Product Manager for the Stent Franchise and Group Marketing Manager for the Patient Advocacy and Stent Franchise. While working at Boston Scientific, Larsen played a key role in developing marketing campaigns, product strategies, and integrated marketing business plans.
Moving forward, Larsen joined Endo Health Solutions/American Medical Systems in 2011 as a Sr. Group Marketing Manager, leading the development and execution of physician education and training programs. Bjorn also developed new product pipeline strategies and managed field-based Market Development Managers.
In 2012, Larsen joined Cardiovascular Systems, Inc. as a Director of Peripheral Marketing, where they grew the product management team and developed an office-based lab strategy. Later, they became the Director of Coronary Marketing, leading the cross-functional Coronary Franchise Team and managing the coronary marketing team.
In 2018, Larsen joined Tactile Medical as the Director of Marketing, responsible for driving commercialization strategies and developing an integrated sales and marketing plan.
Currently, Larsen serves as the Vice President of Marketing at Sonex Health, where they are committed to advancing and improving healthcare by providing simple, elegant, safe, and effective solutions. Specifically, Larsen focuses on carpal tunnel syndrome, which affects millions of Americans and results in numerous surgeries annually.
Bjorn Larsen attended St. Olaf College from 1989 to 1993. During this time, they did not specify a degree or field of study. However, they completed their studies and obtained a Bachelor of Arts degree in Chemistry and Economics from St. Olaf College in 1993.
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Sonex Health
Sonex Health reduces invasiveness, improves safety, and lowers the cost of care through transformative ultrasound.“Refined simplicity” is the guiding principle behind Sonex Health. To drive efforts and innovations that result in elegant, effective solutions to some of the healthcare system’s most pressing needs. Mayo Clinic physicians DarrylBarnes, MD and Jay Smith, MD, and business operations expert Aaron Keenan founded Sonex Health in 2014. Sonex Health has developed the SX-One MicroKnife(R) with Meerkat Technology™ to treat carpal tunnel syndrome in a novel fashion, termed Micro-invasive Carpal Tunnel Release. This innovation allows a procedure that once took place in an operating room to be safely and effectively performed in a surgery center or office setting, resulting in rapid patient recovery, improved cosmesis, and reduced costs.The ultra-low-profile SX-One MicroKnife with Meerkat Technology is an innovative surgical device that enables physicians to perform Micro-invasive Carpal Tunnel Release surgery through a single micro-incision under ultrasound guidance, or with a traditional mini-open incision without ultrasound guidance. The SX-One MicroKnife utilizes a micro-incision that’s up to five times smaller than the incision made during traditional CTR surgery—an incision so small, it can be closed with a small adhesive bandage or strip instead of sutures or stitches. The result is a low-trauma surgical environment that has been associated with a more rapid recovery. Immobilization is unnecessary so patients can begin rehabilitation and get back to their jobs and lives.