Craig Whitfield

Craig Whitfield is a seasoned financial professional with extensive experience in various leadership roles across multiple industries. Currently serving as Financial Director at Sonik Sports Ltd since September 2024, Craig previously held the position of Head Of Finance at The Lakes Distillery, overseeing finances for award-winning beverage products from May 2022 to September 2024. Other notable roles include Senior Finance Manager at Highly Marelli and Head Of Finance at Fentimans Ltd, a premium soft drinks manufacturer. Craig also has experience as Group Financial Controller at Advanced Industrial Solutions and UK Plant Controller at Formica Group Europe, among other positions. A graduate of the University of Northumbria at Newcastle with a Bachelor of Arts (B.A.) Hons in Accounting and Finance, Craig has a proven track record of delivering financial and operational insights to support business growth.