Providing content strategy, production, and media rights advisory services to sports and entertainment organizations, Sonoma Sports & Entertainment is an award-winning production company and global sports media rights representation platform. Sonoma is led by its president, Will Staeger, a sports and entertainment executive and creator with 25 years of experience leading content, production, and media rights divisions for industry-leading organizations including ESPN, Endeavor, WWE, Dick Clark Productions, and the LIV Golf League.

Sonoma Sports & Entertainment

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