Alexandru Bachmann

Global Director Digital Lead Generation Expansion at Sonova

Alexandru Bachmann has a diverse and extensive work experience spanning several industries and roles. From 2019 to 2022, they worked at Sonova Group, where they served as the Global Marketing Director for Brand Management, Communication, Portfolio, Pricing, and Consumer Insights. Prior to that, from 2003 to 2019, they held various positions at Procter & Gamble, including Global Director for Marketing & Portfolio Growth in the Pampers division, Director for Marketing & Portfolio Growth in the Head & Shoulders division, and Head of Marketing & Growth for Gillette in South-East Europe. Alexandru also gained experience in roles such as Key Retail Accounts Team Leader at Carrefour & Selgros, Romania, and Business Development Manager at CIEL Romania. Before their time at Procter & Gamble, Bachmann worked at Lidl in Germany as a Prospective Leader/Nachwuchsführungskraft and at CIEL Romania as a Business Development Manager.

Alexandru Bachmann received their Bachelor's degree in Business Engineering from the University POLITEHNICA of Bucharest from 1996 to 2001. Alexandru then pursued their Master's degree in Business Administration and Management, General from the same university from 2001 to 2002.

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Previous companies

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Timeline

  • Global Director Digital Lead Generation Expansion

    2022 - present

  • Global Marketing Director Brand Management, Communication, Portfolio, Pricing, Consumer Insights

    2019