Kristina Tonakanyan

Kristina Tonakanyan currently serves as the Director of Global Ecommerce at Sonova Group, where responsibilities include driving digital commerce innovation in the B2B hearing healthcare sector to enhance sales, operations, and marketing processes. Previously, Kristina held the position of Global Service Manager, focusing on the expansion of B2B eCommerce across various Sonova brands, including Phonak, Unitron, and Hansaton. Prior roles at Phonak included Sr. Manager of Digital Experience, where initiatives involved introducing Telehealth solutions and AI tools to improve service delivery and operational efficiencies, as well as Manager of eBusiness, which emphasized digitizing Phonak US operations to enhance customer satisfaction. Kristina holds certifications in Artificial Intelligence and Data Science from the University of Chicago and a Bachelor of Arts in Cross-Linguistics and Insurance and Risk Management from Indiana State University.