Shay Hershcovici

Co-Founder, Chief Operating Officer & Head of Product Department at Sonovia

Shay Hershcovici has a diverse range of work experience. In 2012, they worked as a Business Development Consultant at Viatecla, where they conducted market analysis and prepared a report for the Brazilian market. In 2013, they interned as a Marketing Intern at L'Oréal. In the same year, they co-founded Nano Textile and served as a Business Developer. In 2014, Shay worked as a Marketing Director at Shay Sapir Investment, focusing on the Hi-Tech sector. In 2015, they co-founded Betalin Therapeutics and took on the role of Director, Co-Founder & VP of Business Development, overseeing strategic planning, fundraising, marketing, and recruitment. In 2020, Shay became the Co-Founder, Chief Operating Officer, and Head of Product Department at SONOVIA LTD.

Shay Hershcovici obtained a Bachelor of Business Administration (BBA) degree in Marketing from Reichman University in the years 2009 to 2013. Shay then pursued a Master of Business Administration (MBA) degree in Entrepreneurship/Entrepreneurial Studies from the College of Management in 2014. Additionally, in 2012 to 2013, Shay attended Universidade Nova de Lisboa, where they obtained a Master of Business Administration (M.B.A.) with a focus on Business, Management, and Marketing. In 2011, Shay completed an Entrepreneurship diploma during the summer semester at Babson College.

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