Anajeli Resendiz is a seasoned Programmatic Media Specialist at Sony Electronics since November 2022, focusing on developing successful programmatic campaigns and relevant KPIs by understanding clients' marketing objectives. Prior experience includes serving as an Account Manager for Programmatic Media at Amazon, where Anajeli established business relationships with internal advertisers and implemented strategies using the Amazon Demand Side Platform. In addition, Anajeli worked as a Digital Marketing Strategist for Latinas in Tech, creating results-driven digital strategies, and was an Advertising Campaign Manager at DirectAvenue, overseeing intricate marketing actions for multiple clients. Anajeli holds a Bachelor of Science in Business Administration with a Marketing focus and a Bachelor of Science in Spanish Language and Literature from San Diego State University, supplemented by a digital marketing course from General Assembly.
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