Samantha Rodriguez

Samantha Rodriguez is an accomplished professional in the consumer products and licensing sectors, currently serving as Director of Global Licensed Merchandise at Sony Interactive Entertainment since June 2024. Previously, Samantha held various roles at Netflix focusing on Consumer Products and Retail Business Development from September 2018 to June 2024, and at Saban Brands from January 2016 to September 2018, where significant achievements included leading licensing partnerships across multiple regions and collaborating on product development with international teams. Prior experiences include positions at VUBIQUITY, where Samantha supported business development and sales strategies, and CreativeChaos vmg, contributing to digital marketing for documentary films. Samantha holds a Master of Arts in Mass Communication/Media Studies from Nottingham Trent University and a Bachelor of Business Administration in International Finance and Marketing from the University of Miami.