Steffi Steffen

Steffi Steffen serves as the Global Head of Licensed Merchandise at Sony Interactive Entertainment, leading a dynamic team in the Global Marketing, Sales & Ops Team focused on Licensing across multiple regions. Previous roles include Vice President of Global Licensed Consumer Products at Hasbro, where Steffi established a new global division for retail brand development, and Senior Vice President of Retail Business Development at Genius Brands International Inc, emphasizing entrepreneurial growth in consumer products. Experience at Netflix as Head of Global Retail Development & Marketing involved launching innovative strategies for licensed products, while a significant tenure at The Walt Disney Company encompassed roles that drove brand and franchise growth across key properties. Steffi's career also includes management positions at Mattel, Inc., and STAEDTLER, with a foundational education in Business Administration and Management from the University of Ravensburg in Germany.