Thais Negretti Abdalla

Thais Negretti Abdalla is an accomplished marketing professional with extensive experience in the gaming and consumer goods industries. Currently serving as a Sr. Global Brand Manager at PlayStation since November 2016, Thais is responsible for defining the annual marketing strategic plan for the PlayStation Store globally and developing the global campaign roadmap. Previously, as Head of Marketing for LATAM, Thais led game launches and managed promotional programs. Prior experience includes a role as Brand Marketing Manager at BRF, where Thais launched innovative packaging concepts and led successful digital campaigns. Thais also held multiple positions at BIC, contributing to significant market share increases and revenue growth. Thais earned a Post-graduate Degree in Marketing Management from Insper Instituto de Ensino e Pesquisa and a Bachelor's degree in Marketing and Advertising from ESPM Escola Superior de Propaganda e Marketing.