Wataru Hanazawa

Manager, Marketing Analytics & Media at Sony Interactive Entertainment

Wataru Hanazawa has a diverse work experience across various companies and roles. Currently, they are working as the Manager of Marketing Analytics & Media at Sony Interactive Entertainment since May 2020. In this role, they are responsible for planning and executing marketing communication strategies for the Japan market and leading the Japan team in driving digital transformation in collaboration with teams from the US, UK, and APAC.

Prior to this, Hanazawa worked at McCann Worldgroup for a significant portion of their career. Wataru started in 2008 as a Media Buyer and later took up roles as a Media Planner and Communication Planner. Their responsibilities involved developing communication and media strategies for clients. Wataru was also involved in media planning and buying activities. Hanazawa's tenure at McCann Worldgroup spanned from April 2008 to April 2020.

Before joining McCann Worldgroup, Hanazawa worked at Asahi Advertising inc. as a Media Buyer from April 2005 to March 2008. Wataru was responsible for buying media placements on behalf of clients and ensuring effective advertising campaigns.

Hanazawa's early career included internships at IBM and Sony Global Solutions in 2004. During their time at IBM, they served as a Marketing Intern from September 2004 to March 2005. At Sony Global Solutions, they had a brief internship as part of their professional development in November to December 2004.

Overall, Wataru Hanazawa has gained extensive experience in marketing analytics, media planning, and buying throughout their career in the marketing industry.

Wataru Hanazawa has a degree from the University of Tsukuba in the field of 生工学情報生命学科学研究科 (Graduate School of Life and Environmental Sciences), specifically in the area of 生命環境科学研究科 (Graduate School of Life and Environmental Sciences). However, the start and end years of their education are not provided.

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