Eric Tjahyadi

Eric Tjahyadi serves as the VP and Head of Global Ad Sales at The Orchard, a subsidiary of Sony Music Entertainment, since June 2020, overseeing global premium video ad sales and brand partnerships for the leading multicultural music video portfolio on YouTube. Since January 2017, Eric has been a partner at Bone Kettle, a family-owned restaurant in Pasadena, CA, and at Supa Coffee, an independent neighborhood café. Prior experience includes a role as Director of Brand Partnerships at BroadbandTV from September 2018 to March 2020, where responsibilities included leading West Coast ad sales. Eric's career also encompasses nearly a decade at NBCUniversal Media, LLC, as an Account Executive, focusing on digital and multi-platform sales across various brands. Earlier positions include Account Executive at Leaf Group and Media Planner at Carat, with a foundation in a B.A. in Communication from UC San Diego.