Kaitlin Reid

Kaitlin Reid is an accomplished professional with extensive experience in digital and consumer strategy within the music industry. Currently serving as Director of Digital & Consumer Strategy at Sony Music Entertainment since 2019, Kaitlin has previously held various roles within the same company, including Associate Director and Streaming Strategy Manager. In addition to this, Kaitlin has contributed to academia as a lecturer at Moody College of Communication, focusing on digital strategy in the music business. As a co-founder of Vibrant Mood Tracker, Kaitlin led product management and strategy, resulting in an award-winning mood-tracking app. Earlier career roles include assistant media planner at Deutsch and marketing team lead at musx, where significant growth in marketing outcomes was achieved. Kaitlin holds dual bachelor's degrees in Public Relations and Journalism from Moody College of Communication, both earned with honors.