Tomas Pinheiro

Tomas Pinheiro serves as the Digital Media Manager for Sony Music Entertainment since October 2019, where responsibilities include developing a comprehensive digital media strategy for Sony Latin-Iberia and executing paid media campaigns across the region. In addition, Tomas co-founded Lusofonia Record Club in January 2021, focusing on music from Portuguese-speaking countries and overseeing e-commerce operations. Previously, Tomas served as Performance Marketing Coordinator at Sony Music Entertainment Brasil, where the role involved creating digital strategies and establishing an in-house paid media department. Prior experience includes digital marketing for over 50 concerts at WeDemand / Queremos and music curation for Tecla Music Agency. Tomas holds a Master's degree in Innovation and Technological Entrepreneurship from Faculdade de Engenharia da Universidade do Porto and an MBA in Digital Marketing from FGV - Fundação Getulio Vargas, among other educational credentials.