Fran Mora

Fran Mora is a seasoned professional in audience analytics and digital strategy, currently serving as Senior Manager Research Iberia at Sony Pictures Entertainment since September 2021. With prior experience as an audience analytics executive at Mediacrest, where a BI tool for audiovisual content was developed, and as a digital audience analyst at Publiespaña, focusing on advertising profitability for Mediaset España, Fran has a robust background in analyzing digital audiences and delivering sales pitches. Additional roles include digital analyst positions at DIVISADERO and TV audience analysis at Intereconomía and Barlovento Comunicacion. Educational credentials include a Master's degree in Digital Analytics from MSL Formación, a Master's in TV Production from TRACOR, and specialized training in TV audience measurement and programmatic advertising.