Tania Ad

Tania (Balderrama) Missad is an accomplished executive with extensive experience in research, strategy, and analytics within the entertainment and consumer goods sectors. Currently serving as EVP of Research, Strategy & Analysis at Sony Pictures Entertainment, Tania has previously held significant positions such as Global Head of Corporate Research, Data & Insights at Warner Bros. Discovery and Senior Vice President roles at both WarnerMedia and Warner Bros. Entertainment. Tania's earlier experience includes key leadership roles in global insights and analytics at Mattel, Inc. Tania earned a B.S. in Economics/Marketing from The Wharton School and is currently pursuing an Executive Education degree in Business Analytics & Data Science at the Harvard Business Analytics Program.