Tiina Piirsoo

Tiina Piirsoo is an experienced digital media executive with a robust background in product development and business strategy. Currently serving as Vice President of Digital Products and Business Development at Sony Pictures Entertainment since September 2013, Tiina oversees the global free ad-supported streaming television channels. Previous roles include Executive Director of Product Development and Operations at NBC Universal, where Tiina led a bi-coastal digital product team, and Director of Product Development at Disney ABC Television Group, managing mobile and desktop product development. Tiina began their career with project management roles at Walt Disney Internet Group and Sony Pictures Digital, and has also held positions at WeddingChannel.com and NBC Interactive. Tiina holds a Bachelor of Arts degree from New York University and a certification in Project Management from UCLA Extension.