Rajiv Rajaram currently serves as the Head of Content for Tamil at Sony Liv, a division of Sony Pictures Networks India, since March 2023. Prior to this role, Rajiv held various positions at Culture Machine Studios from February 2015 to October 2022, including Vice President of Content for Originals, where leadership spanned operations and development for Tamil content, and roles as Senior Creative Director and Creative Director. Rajiv is recognized for creating the popular Tamil digital media brand "Put Chutney" and overseeing several initiatives including TV shows. As a co-founder of Stray Factory, Rajiv produced acclaimed shows across multiple cities and countries, while earlier career experiences included screenwriting for films and working with prominent advertising and radio companies. Rajiv holds a B.Sc. in Visual Communication from PSG College of Arts and Science.