Riddhi Shah

Consumer Insights & Strategy at Sony Pictures Networks India

Riddhi Shah possesses extensive experience in consumer insights, media strategy, and sales management across several prominent organizations. Currently serving as part of the Consumer Insights & Strategy team at Sony Pictures Networks India since November 2017, Riddhi previously held the position of Media Strategy Director at Mindshare from March 2016 to November 2017. Prior roles include Channel Sales Strategy Manager at Reliance Broadcast Network and Client Services Manager at Kantar, where Riddhi worked in two separate capacities from May 2010 to December 2014. Riddhi holds a Master's degree in Management Studies with a focus on marketing from Mumbai University, a specialization in Digital Marketing Strategies from Northwestern University, and a Bachelor's degree in Mass Media with a concentration in Advertising from Kishinchand Chellaram College.

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Mumbai, India

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Sony Pictures Networks India

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About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks): Sony Pictures Networks is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the Hindi movies channel for rural markets; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; Sony Sports Network – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries. The Company is recognised as an employer of choice within and outside the media industry and is a recipient of several awards in recognition of its unique workplace culture and exceptional people practices. The Company is in its 27th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.