Yogesh Rao

Associate Vice President - Insights at Sony Pictures Networks India

Yogesh Rao is a seasoned professional currently serving as Senior Manager Consumer Insights at Sony Pictures Networks India since August 2023. Prior to this role, Yogesh held the position of Senior Manager - Research & Strategy at Enterr10 Television Pvt. Ltd., where Dangal became the #1 HGEC channel in PT HSM UR. A significant tenure at Disney Star involved managing consumer insights and strategy for Star Plus, consistently ranking as the top channel. Yogesh's background also includes roles as Project Analyst at AthenasOwl | Quantiphi Analytics, Business Analyst at LTI - Larsen & Toubro Infotech, and R&D Intern at SAMEER (R&D of DIT, Govt of India) | IIT Bombay. Academically, Yogesh holds an M. Tech in Electronics Engineering from Veermata Jijabai Technological Institute, a Post Graduate Diploma in Business Analytics from Praxis Business School, a PGP in Strategic Digital Marketing from Great Lakes Institute of Management, and a Bachelor’s Degree in Electronics and Telecommunication Engineering from KC College Of Engineering, Mumbai University.

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