Florent Guedon

Florent Guedon possesses extensive experience in B2B marketing and digital strategy, currently serving as the Head of B2B Customer Marketing and Global Demand Generation at Sony since April 2016, where responsibilities include leading international MarCom initiatives to enhance business profitability. Previously, Florent held roles at Sony as Head of Global B2B Digital Marketing and Global Customer Acquisition, Data & Insights Manager, focusing on digital brand engagement and analytics across multiple regions. Prior to Sony, Florent managed a £10M account portfolio as a Paid Media Manager at Greenlight, overseeing global digital media strategies. Florent holds a Master’s degree in Business Strategy from the University of Valencia and a Bachelor's degree in International Business Administration from IAE Montpellier.