Lorraine Blanchfield

Lorraine Blanchfield has an extensive career at Sony spanning from August 1985 to the present, currently serving as the B2B Channel Development Manager for Sony Direct Business. In this role, Lorraine has successfully developed various sales channels both online and offline, targeting consumers, corporate clients, and the education sector. Prior positions include Sales Manager in Promotions and Incentives, where Lorraine led a team in managing key accounts and consistently exceeded sales targets, earning recognition as Sony UK Runner-up Sales Person of the Year in 2006 and achieving significant contracts with major clients. Lorraine's early roles in the organization included various administrative and supervisory positions, showcasing a comprehensive understanding of sales and marketing operations within the electronics sector.