Patricia Cuesta

Patricia Cuesta is a seasoned digital marketing professional with over 15 years of experience, primarily at Sony since February 2008, where Patricia holds the role of Regional Digital Marketing Lead for Latin America and previously served as a Regional Web Merchandising Specialist. Responsibilities include web merchandising strategy, e-marketing, UX optimization, agency management, and regulatory compliance across various Latin American markets. Prior to Sony, Patricia was involved in web design and online communication at Cymetria Group and the Superintendencia Financiera de Colombia. Academic qualifications include a Master's in Web Analytics and User Experience from IEBS Biztech School and specialization in Multimedia Communication from Universidad Sergio Arboleda. Patricia's extensive background combines practical applications of digital content strategy, graphical design, and a passion for teaching multimedia design at Universidad Central.