Wen Ying Liew

Wen Ying Liew is an accomplished manager with extensive experience in e-commerce and retail planning at Sony since November 2016. In the current role as Head of E-Commerce & Retail Planning, Wen Ying Liew develops and implements strategies to enhance sales and profitability for both direct and online stores, collaborating closely with supply chain and inventory teams. Previous roles at Sony include leading business strategy planning for retail marketing and e-commerce, where significant achievements included a 48% increase in large screen OLED TV conversions and maximizing profitability through innovative online and offline marketing strategies. Prior to Sony, Liew held marketing and finance positions at Mammoth Empire, providing a strong foundation in brand development and financial oversight. Wen Ying Liew holds a Bachelor's Degree in Accounting from The University of Queensland.