SOON Future Studies
Andrew Mackinnon is the Founder & CEO of The Taboo Group since December 2000. Andrew is also the Co-founder and Chief Executive Officer at SOON Future Studies, and the Director & Founder of Assembly House. Additionally, Andrew is a Partner & Founder of Ponyfish Island. Andrew is a Board Member & Director of Entrepreneurs' Organization South Pacific and has previously served as the Victorian President and Board Member of Entrepreneurs' Organization. Andrew has a Bachelor of Business and Economics in Marketing from Monash University.
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SOON Future Studies
We believe the future lies in today’s signals of change. By following the fringe, SOON uncovers the cultural cues shaping tomorrow. Our team distills the social sciences and triangulates those insights with emerging attitudes, ethnographic foresight, and cultural signals to provide actionable information with an emphasis on ethical outcomes. We track trends, developments and disruptions—from micro to mega—through future-oriented methodologies to study people, places, products, and the planet. Our research guides corporations, organisations and policymakers through strategic foresight, scenario planning and trend analysis. In addition to publishing regular reports, SOON also provides custom solutions for clients.