Natalie Hayes

Vice President, Direct-to-consumer at SOREL

Natalie Hayes is an accomplished marketing professional with extensive experience in brand marketing and ecommerce. Currently serving as Vice President of Global Brand Marketing and North America Ecommerce Marketing at SOREL, Natalie has previously held significant roles including Global Brand Director at Columbia Sportswear Company and Sr. Manager of Advertising & Media. Earlier in their career, Natalie gained valuable experience as Associate Media Director at Young & Rubicam Brands for Team Microsoft, and as Sr. Marketing Manager at drugstore.com, Inc. Additional roles include Associate Marketing Manager at Gap Inc. Direct. Natalie holds a degree from the University of San Diego, where studies were completed from 1993 to 1997.

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