Zhang Lu

With deep insights and understanding of online social products and years of experience in data-driven businesses, Ms. Zhang Lu identified underserved social needs in China and independently developed Soul’s initial product prototype in 2015. As a female leader in the technology, media and telecoms, or TMT sector, her distinctive perspectives on business operations and product design give the company a unique competitive edge, enabling Soul to become an inclusive and warm social networking platform, friendly and attractive to a wider audience. Prior to founding Soul, Ms. Zhang was the chief executive officer of Innext China, an enterprise consultancy, where she gained invaluable insights into data analytics and corporate expansion strategies in the internet space.